NBA House Philippines presented by Gatorade made its debut from Saturday, August 29 to Sunday, August 30, at SPACE at One Ayala in Makati City. The free, immersive fan experience welcomed more than 8,000 fans over the weekend, bringing together basketball, music, fashion and entertainment across 2,700 square meters of interactive activities for fans of all ages.
Naismith Basketball Hall of Famers Jason Kidd and Tony Parker, WNBA legend Lauren Jackson, and the Sacramento Kings Dancers headlined the weekend, appearing in activations and events throughout the venue.
“The energy’s been great. My first time here [and] it’s been incredible,” said Jason Kidd, NBA Legend and Naismith Basketball Hall of Fame Member. “Talking about the Philippine passion for basketball, for me seeing it up close, it’s been an incredible experience. I can’t wait to come back.”
NBA House Philippines 2026 presented by Gatorade was supported by Official Partners ArenaPlus, Energen Champion, and vivo, Official Media Partners Cignal, Disney+, and Prime Video, Official Merchandising Partners Mitchell & Ness, Nike, New Era, and Wilson, and Supporting Partners AXA Philippines, Budweiser, Salmon, and Topps.
NBA House Philippines 2026 follows previous editions of NBA House held in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the U.S. and the UK. Below are highlights of the first NBA House in the Philippines.
NBA and Salmon Announce Multiyear Collaboration in the Philippines
On Saturday, August 29, the NBA and Salmon, a fast-growing financial technology company in the Philippines, announced a multiyear marketing partnership making Salmon an Official Partner of the NBA in the Philippines. Under the agreement, Salmon will engage basketball fans in the Philippines through NBA-themed consumer promotions, fan events, and NBA-branded premiums. As a Supporting Partner of NBA House Philippines 2026, Salmon hosted an AI-powered photobooth that allowed fans to pose alongside a digital rendering of the Larry O’Brien Championship Trophy. Beginning the 2026-27 season, Salmon will also serve as Presenting Partner of NBA 3X Philippines Open.
Team Parker Defeats Team Kidd in the Prime Video Celebrity Showcase
The Prime Video Celebrity Showcase headlined Day 1, with teams of local celebrities and influencers coached by Kidd and Parker competing in a 5-on-5 exhibition game with special rules. LA Aguinaldo, RK Bagatsing, JM Ibarra, Fred Moser, Khalil Ramos and Mikee Reyes were among the featured participants, while members of SB19 joined the first half of the exhibition game. The Celebrity Showcase also featured performances from the Sacramento Kings Dancers during timeouts and game breaks. Team Parker secured the victory, with each player receiving a Wilson basketball signed by Kidd, Parker, and Jackson.
SB19 and Lola Amour Headline NBA House Music Sessions
Day 1 concluded with the NBA House Music Session featuring P-pop girl group KAIA and P-pop powerhouse SB19. KAIA energized the crowd with performances of “Hulog” and “Dalawa,” before SB19 closed the evening with a high-energy set featuring hits such as “Gento,” “LAWLESS” and “Dungka.”
On Day 2, Filipino rapper Waiian, pop singer Nicole Anjela and garage artist Bad Indie Eye collaborated onstage before Filipino funk-pop band Lola Amour closed NBA House Philippines 2026 with performances of fan favorites including “Fallen,” “Lambing” and “Raining in Manila.”
Team Kidd Outlasts Team Jackson in the “Don’t Sleep” Nike All-Star Game
In partnership with Nike Philippines, select local professional and collegiate basketball players competed in the “Don’t Sleep” Nike All-Star Game, a 5-on-5 exhibition featuring teams coached by Kidd and Jackson. Participants wore the Nike Ja 4, with the “Rise” colorway launching in the Philippines exclusively at NBA House Philippines 2026 through TITAN’s pop-up booth throughout the weekend.
Under the game’s rules, the first team to complete a dunk after achieving the target score of 40 points in the second half would win the exhibition. Team Kidd secured the victory when Ricci Rivero threw down a one-handed dunk. Filipino professional players Harold Alarcon and Thirdy Ravena, collegiate standouts Jared Bahay and Reinhard Jumamoy, and Philippine women’s national team members Kacey Dela Rosa and Jhaz Joson were among the featured players in the showcase.
NBA Gives Back to the Community with a Series of Youth Clinics
Day 1 featured a Jr. NBA / Jr. WNBA clinic presented by Gatorade, which brought together 30 boys and girls ages 10–12 from YMCA Philippines. Parker and Jackson supported the session, teaching basketball fundamentals and sharing words of encouragement with the participants.
“I love being able to interact with the Filipino kids through basketball. Every time I get to share my experience and spend time with the kids, it’s priceless,” said Tony Parker, NBA Legend and Naismith Basketball Hall of Fame Member. “I used to love it when I was their age, getting to spend time with professional basketball players then. I’m happy to be here. You can see the passion. The energy is amazing. The Philippines, they love the NBA.”
On Day 2, NBA House Philippines hosted the Her Time To Play presented by Gatorade, which featured 30 girls ages 10–14 from Girls Got Game Philippines. Headlined by Jackson, Parker and the Sacramento Kings Dancers, the clinic provided participants with an opportunity to develop their basketball skills, while learning about confidence, leadership and values of teamwork through the game.
NBA games reach fans in the Philippines on One Sports, RPTV, NBA TV Philippines, and streaming platforms Disney+, Pilipinas Live, Prime Video, and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in the Philippines can follow the NBA’s localized social media accounts on Facebook, TikTok, Instagram, and X.
Official NBA merchandise is available at the NBA Stores at GH Mall, SM Mall of Asia, and SM Megamall and at NBAStore.com.ph.
